CHALLENGE: Bring the magic of 'Wonka' to life to captivate family audiences around the world to make it a must-see movie event.

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SOLUTION: We delivered 5x premium DOOH activation at tentpole football matches across EMEA with global reach (including Manchester City, Arsenal, Real Madrid, Juventus, Bayer Leverkusen and Borussia Dortmund).

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RESULTS: The campaign delivered over 39.4M impressions across live broadcast, match highlights and social media.