CHALLENGE: Showcase the abilities of the new Transformers characters whilst re-affirming fandom of the established robot heroes.  

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SOLUTION: We gathered our own team of heroes in the form of iconic football legends Alessandro Del Piero and Luis Figo alongside football super-host Kate Abdo. The trio were challenged with picking their all-time 5-a-side team based on shared characteristics with Transformers characters.

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RESULTS: Project delivered over 20M video views.