CHALLENGE: Bring the high stakes, action and key themes from the movie into a high impact format that reaches sports fans around the world.

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SOLUTION: We integrated the movie's high stakes, action and key themes into our social-first video franchises: The Front Three (UK), Holding Six (DE) and 1vs1 (IT) with a custom set, movie-themed costumes and branded challenges for the team to face - all while testing their football knowledge.
 

This sponsored content was coupled with a series of LED perimeter boards at some of the biggest matches across EMEA and LATAM featuring Barcelona, PSG, AC Milan, Nottingham Forest, Bayer Leverkusen and the Brazilian National team - all activated to coincide with local release dates.

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RESULTS: TBC