THE FALL GUY

CHALLENGE: Align the home entertainment release (PVOD) with the 2024 Euros football tournament to increase awareness and propensity to buy / rent.

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SOLUTION: We created a series of branded articles about the Euros tournament that included links to the key themes of the movie and built fan engagement tools that aligned the movie themes with reactions from football fans.

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RESULTS: The campaign delivered over 6.5M earned media editorial impressions.