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SUPER MARIO BROS MOVIE
CHALLENGE: Raise awareness of the movie by surrounding the biggest football matches across Europe.
SOLUTION: Delivered a series of 7 LED perimeter board activations across UK, FR, IT, DE, ES and MX (including a stadium takeover at Chelsea v Liverpool).
RESULTS: A total of 23.5mins of exposure across the matches with a combined reach of 38M viewers (both in-stadium and on TV broadcasts).
Let's-a-goal! (Monza v Lazio)
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