CHALLENGE: Raise awareness of 'Mission: Impossible - The Final Reckoning' with males 18-34 via a globally known athlete that is recognised for achieving greatness. 

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SOLUTION: Partnered with the iconic Robert Lewandowski (current Barcelona and Poland striker, Bayern Munich legend) to create a social media-focussed hype video that brought the themes of success, drive, work ethics and teamwork to the fore. Distributed via the athlete's social channels and Minute Media social channels (90min, Sports Illustrated) to millions of fans around the world.

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RESULTS: The video was watched over 43.1M times across social by sports fans around the world during the week of film's release - raising awareness with a hard to reach audience during the key ticket booking window.