CHALLENGE: Bring the key themes of mentorship and martial arts from the new film to a global football and sports audience.

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SOLUTION: Recruited one of the world's most well-known football legends, Gareth Bale, to tell his personal story about the mentors that guided his career to the top of football. These mentors led him to his iconic overhead kick goal in the 2018 Champions League Final that aligned with the martial arts element (karate kick goal). Not only did this bring the key themes to life, it was timed to coincide with the film's release and the 2025 Champions League final to maximise relevance and earned media.

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RESULTS: The branded interview delivered 22M views in the weeks leading up to the film's release.