CHALLENGE: Bring the film to life through an engaging and interactive medium while avoiding all sensitive and controversial elements of the plot.

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SOLUTION: Built a custom and interactive mobile engagement tool that allowed audiences to transform Arthur Fleck in Joker by applying his iconic face paint. This was built for 22 markets around the world.

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RESULTS: The experience delivered 8m impressions and received an average 32% engagement rate, a trailer VCR of 80%