CHALLENGE: Bring the world of the film to life, create word of mouth via family audiences and highlight positive audience reactions to the film.

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SOLUTION: Successfully delivered three immersive screening events in UK, Brazil and Australia, built influencer amplification strategy to use event as a catalyst to create content for their family orientated audiences and created a highlights video from the event that included audience reactions to the film.

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RESULTS: Influencer campaign received over 3.9m social engagements. Highlights video achieved over 8.1m streams.