CHALLENGE: Deliver an epic publicity stunt in Australia, Brazil, Canada and Mexico to celebrate the success of the Halo series on Paramount+ around the world.

​

SOLUTION: Produced and installed the world's biggest holograms ever made (18m tall) featuring the iconic Master Chief. Activated simultaneously over Easter weekend and amplified via an influencer and PR campaign.

​

RESULTS: Project delivered over 585M potential reach via PR, influencers, content and paid media.