CHALLENGE: 1) Create content and promote the film with very limited marketing assets. 2) Bridge the gap between current technology and the advanced technology (cyborgs, bio-enhancements) featured in the film.

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SOLUTION: 1) Recruited 10 visual/design orientated influencers to visit the set and create content inspired by the film. 2) Curated a Fashion Technology exhibition during Paris Fashion Week with over 100 journalists and influencers in attendance and produced video content from the event.

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RESULTS: 1) Influencer campaign received over 7.4m social media impressions. 2) Videos from the event achieved over 7.5m streams and PR reach totalled over 570m.