CHALLENGE: Educate core gamer and non-gamer audiences on the upcoming blockbuster video game.

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SOLUTION: Developed multiple content strategies to hit various target audiences and produced 15 pieces of branded content ranging from space exploration features and opinion pieces on the comparisons between video gaming and Hollywood movies. Distributed trailers and marketing assets to core gamer fans. 

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RESULTS: Received high traffic and engagement levels for all content with the game becoming one the biggest releases of the year.