BIRDS OF PREY

CHALLENGE: Create a contextually relevant video for global football and gaming audiences during a junket interview with the cast from the film.

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SOLUTION: Delivered a 'Love It or Hate It' game to play with the cast that allowed natural conversation about themes and topics that football and gaming audiences would engage with.

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RESULTS: Produced three videos including an evergreen gaming edit, an evergreen football edit and timely football story video that delivered a combined 26m views across platform and social.