CHALLENGE: Engage football fans across 4x key markets and create a social word-of-mouth to encourage audiences to watch the movie when it releases on Prime Video.

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SOLUTION: We provided an end-to-end solution that included the planning and execution of 4x screenings of the movie in Australia, UK, Germany and Argentina. This included location sourcing, location branding, branded merchandise, event management, audience recruitment and post-event vox-pops, visuals and reporting.

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RESULTS: Incredible feedback from attendees who enjoyed the experience of seeing the movie before anyone else in an immersive environment and over 4M+ football fans reached through social media, digital media and IRL experiences.

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