CHALLENGE: Educate global audiences all the key features of the Amazon Echo range and showcase the potential of owning one of the devices.

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SOLUTION: Created a new 'Smart Home' editorial vertical on Yahoo across multiple markets and languages that integrated Amazon Echo into the technology conversation.

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RESULTS: Produced over 40 editorial articles in multiple languages across multiple markets and 15 advertorial articles. Overdelivered on guaranteed organic content views by 48%.